Right after the work
The customer is still pleased and the interaction is fresh.
Automation in depth
Almost every happy customer would leave a review — if they were asked at the right moment and in the right way.
Automation asks every time, on schedule, without anyone remembering to do it.
Timing
A review request sent a week late gets ignored. One sent an hour after the job lands.
The customer is still pleased and the interaction is fresh.
The value is in the system running every time.
Text where the job was arranged by text, email where it was email.
Compounding
Local search rewards businesses with steady, recent reviews. Occasional bursts look like bursts.
A constant trickle of new reviews outranks a one-time campaign.
Customers scan the last few reviews, not the ones from 2021.
The system does not have a busy season.
Guardrails
Send requests only after a completed job, never after a complaint, and never for a job that was refunded or disputed.
Never offer anything in exchange for a review. Automation makes it easy to ask; it does not make incentivised reviews legal.
Straight answers
You can suppress requests after a complaint or refund. You cannot selectively solicit only positive reviews.
[PLATFORM PLACEHOLDER — list Google, Facebook, and any industry-specific platforms you support.]
One request per completed job, at a sensible time. That reads as normal customer service.
Tell us how many completed jobs you have a week — that is how many reviews you are leaving on the table.